- It defines the social networking tool and then examines its potential for use in occupational therapy education, by students and within research.
- The opinion piece raises critical issues that the profession must address in relation to the responsible use of Twitter but strongly advocates it as a form of social media that needs to be better understood and utilized by educators, researchers, and practitioners within occupational therapy.
How to be successful on Twitter
- Start by writing a Twitter mission statement on your profile that addresses who the account is for and what value it delivers. Whenever you are deciding what to tweet, see if it fits your mission. The other great thing about a mission statement, Laura adds, is that it lets others simply articulate what your account is about, who should follow it and why.
3 Ways to Improve Twitter Performance
1: Reduce Ad Costs With Bidding Options
- To change your bid type when creating a new ad, scroll to the Set Your Budget section and click Show Advanced Options. This reveals a drop-down menu, allowing you to select a bid. You’ll see options for maximum and target bidding.
2: Refine Targeting With Audience Insights
- To start, open Twitter Analytics and click the Audiences tab at the top of the page. From here, you can toggle between groups of users, ranging from your followers to profiles you’ve reached organically. You can also navigate the sub-tabs to see information about audience interests, languages, buying habits, and more.
3: Target the Followers of Influencers
- When you target audiences based on relevant influencers, you can earn high click and engagement rates, as well as collect opt-ins and other leads.
- Once you set your ad’s initial criteria, find the Add Followers button under the additional targeting option. You can enter the names of popular users in your niche and serve the ad to their followers and similar accounts.
What Is Live-Tweeting?
- Live-tweeting is about sharing what people are saying at an event, as it unfolds. It’s very different from regular, everyday tweeting.
- Just like tweetchats, live-tweeting requires participants to be focused on the event hashtag. So anything you tweet during this time has the potential to get attention and make an impact.
TIPS FOR LIVE-TWEETING
- If you’re speaking at the event, start tweeting about it as early as you can and reminding your audience where they can find you. As you get closer to the event, send out frequent reminders and engage with those connecting with you on Twitter who are requesting information.
- Networking never sleeps. Yes, that’s corny, but it’s also true and Twitter sleeps for no one. If you’re a speaker, engage with your audience.
NOW, IT’S TIME TO LIVE TWEET
- When live tweeting, use your own voice, of course, and be yourself. But if this is your first time live-tweeting something, the trickiest part can be capturing the voice of wherever you are.
- Have fun, and be mindful of the event’s audience. You’ve done great so far – I’m proud of you.
THE FOLLOW UP
- As a participant, speakers will have an email or some way to contact them that they (a) gave out during the event or (b) is located in their Twitter bio. If a speaker doesn’t have either of these, just tweet at them how much you enjoyed their presentation and you’d like to find a way to get in touch.
- Finally, like with anything in life: follow up. Post follow-up tweets after the event, thank the speakers, or if you are a speaker yourself: (a) thank your fellow speakers and (b) thank anyone who tweeted at you during the event, and (c) inform your audience of where they can find you next.
- A retweet is when someone republishes or forwards a post to their own Twitter followers. Retweets are typically credited to their original authors, incentivizing users to create shareable content that expands their Twitter footprint.
- You can find content worth retweeting in your Mentions, Lists, and Search streams.
- That’s not to say it can’t be done, but as bloggers, we only have a finite amount of time to spend on certain tasks so we need to focus on using the right tools for the job at hand.
- I have found that these tools are better at monitoring my own influence within particular verticals, rather than finding other influencers.
- The latter proves to be a more influential network in driving Twitter usage since users with many actual friends tend to post more updates than users with few actual friends. On the other hand, users with many followers or followees post updates more infrequently than those with few followers or followers.
- When you can engage, analyze, monitor, and schedule tweets for multiple accounts from one place, you’ll be more productive.This view should be tempered by our findings that a link between any two people does not necessarily imply an interaction between them.