Marketing Management

Definition

  • Marketing managers use a wide range of marketing techniques and concepts and think creatively, devising new ways of communicating with established and potential customers.
  • Marketing is the process of satisfying the needs and wants of the consumers. Management of marketing activities is Marketing Management.

What is about Marketing Manager?

  • A marketing manager is someone who manages the marketing of a business or product. They can be responsible for several services or products, or be in charge of a single product.
  • A marketing manager needs to have an outgoing, gregarious, and spontaneous nature. In concert with these traits, they need to be highly focused, detail-oriented, and very conscientious of meeting budget restraints and timelines.

What does a Marketing Manager do?

  • Planned images may include print or video advertisements, public speaking engagements, endorsements, and printed literature.
  • Through carefully worded statements and advertisements, marketing managers soothe the public fear and outrage, ensuring that the company’s reputation survives such mishaps.
  • They will work with team members to determine the best and most creative ways to advertise the company’s products or services.

  • Marketing managers also determine the marketability of a new product or service. They test out the level of public interest for a new product or service.

  • Unplanned images can occur when one of the company’s representatives misspeaks in public, thus requiring immediate damage control, or when the company is attacked by an outside force such as when someone tampers with the company’s products after they leave production or a fault in the product that isn’t recognized until well after the product has been in circulation.

What is the workplace of a Marketing Manager like?

  • Product research, consumer purchasing trends, and new market analysis require both highly developed computer skills and strong interpersonal skills in order to determine a product’s viability.
  • Additionally, marketing managers travel to meet with prospective media outlets such as video production companies, print production companies, and public speaking venues, as appropriate.

Responsibilities for Marketing Manager

  • Marketing activities are the activities which determine the success or failure of an enterprise. The marketing manager is the person responsible for overseeing the allocation of resources to marketing activities.
  • A manager needs to have a friendly, social and spontaneous nature. In accord with these attributes, he needs to be highly focused, detail-oriented and very scrupulous of meeting budget restraints and timelines.

Some of the responsibilities of marketing manager are as follows:

  1. Maintain customer relationships for future purchases
  2. Act as the key liaison between product development and buyers
  3. Cultivate programs that ensure products sell in-store
  4. Act as the key liaison between product development and buyers

Skills and personal qualities

A marketing manager should:

    • work well in a team and with a wide range of people
    • Loyalty
    • Know Their Audience
    • Search engine marketing
    • The Drive to Team Play
    • Converse with technology
    • Passion
    • Focus on Relationships
    • Business Insight
    • Courageous
    • think creatively
    • have a good business awareness

Stopping Point

  • We should have a broad knowledge of how consumers and business respond towards our marketing programs.
  • Marketing in a destination management is a way to created and maintained profitable customers, stakeholder’s satisfaction, and high-quality employee performance.
  • Customer satisfaction leading to profit is the central goals of tourism, planning, and marketing.
  • A marketing strategy is something that constantly evolves, adapting to changing market conditions. Within Enterprise, the outcomes from its many different types of business are constantly reviewed and evaluated.
  • Judgments are then fed into the decision making process. This enabled new strategies to be developed to improve operations.

 

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