Schedule Tweets

Why Scheduling is Important?

Scheduling is important for so many different reasons. It allows you to reach your target audience at the times they’re online, even if that time is inconvenient for you. If you get sick, or are unable to post at a specific time each day scheduling allows you to have an active social media account. This is important because if people go to your account and see that it is inactive that reflects badly on your business. Many people will look at that and assume you don’t care enough about your audience to keep them updated on new products, or other important information.

How to Manage Schedule Tweets

  • With scheduled Tweets, you can publish content at any time without having staff on-call to Tweet on evenings, weekends, holidays, or other inconvenient times. Advertisers also gain the flexibility to plan content in advance for events like premieres and product releases.
  • The best thing about Twitter is the real-time interaction it allows businesses to have with partners, vendors, customers, and prospects. But the best thing is also the worst thing: to have real-time interaction, you have to be on Twitter all day, and in business you can’t afford that.
  • Scheduled tweets are the best way to keep a constant presence on Twitter – and stay fresh in the minds of your followers – without spending all day online.

Advantages Of Schedule Tweets

  1. Keeps you visible
  2. Saves time
  3. Extends the lifespan of your article, post, video etc
  4. Time to Perfect that Caption
  5. Prioritize
  6. Increase efficiency and productivity
  7. Promotions or contests
  8. Tweets can potentially be seen by the whole world.

Disadvantages Of Schedule Tweets

  1. Most of the Twitter Accounts are either inactive or not used regularly.
  2. Twitter often is overloaded and you can’t use if for a while.
  3. Some tweeters are not following the specific format.
  4. Lots of junk and spam tweets and incorrect observations.
  5. Many users will try scam you by sending you spammy message or tweets

FINAL PART

  • Tweets can be Simultaneously posted to Facebook to reach a larger audience.
  • Cluster only those tweets that contain inquiry patterns, exact the statements and use them to pull back in the rest of the non-signal tweets.

How to Set up a Successful Twitter Advertising Campaign

Twitter ads represent a totally different beast versus the likes of Facebook or Instagram. Engagement rates for Twitter campaigns grew by 151% last year, with the platform attributing much of its success to the popularity of its video ads.

4 Steps to Set Up a Twitter Ads Campaign

Step 1: Choose Promoted Tweets vs. Promoted Accounts

The first decision you need to make when setting up your Twitter ads is whether you’d like to promote your tweets or promote your Twitter account.

What’s the difference? Promoting tweets will allow your tweets to appear in users’ Twitter streams or in Twitter search results, whereas promoting your account will display your username under the “Who to Follow” section in users’ homepages.

How do I choose? If you’re simply looking to grow your follower base and build up your audience, Promoted Accounts is a good choice. However, if your primary goal is lead generation, you’ll definitely want to put your money toward Promoted Tweets.

Step 2: Select Primary Targeting Criteria

The next step in setting up your campaign will be determining your targeting criteria. It’s important to customize your audience to be a good fit for your company and your message and that way you’re only paying for clicks from folks who might have some interest in downloading your content or learning more about your product or service.

What are my options? You can target your campaigns by interests and followers, or by keywords. Twitter now also has a Tailored Audiences feature, which gives you the option to target your website visitors or lists pulled from your database.

What’s the difference? Targeting by interests and followers allows you to create a list of Twitter usernames, and then target users whose interests are similar to the interests of those users’ followers.

How do I choose? Targeting by interests and followers is best if you’re looking to get in front of new audiences, or if you’re looking to focus more on brand publicity. This option will yield a larger, less qualified audience.

Step 3: Choose From Additional Targeting Options

What are my options? Beyond targeting certain interests and keywords, you can also choose to target your audience by location, device, and gender.

How do I choose? You’ll want to target by location if you run a local business, or if you sell primarily to specific regions (whether that’s your city or North America).

Step 4: Create Your Tweets

This is the fun part! Once you’ve determined the structure of your campaigns and your target audience, go ahead and create the tweets you’d like to promote. You can either select from existing tweets in your account, or create new ones.

Simply assign your campaign a daily budget and a maximum spend limit, and set it live. Be sure to keep an eye on your campaigns as they run, and continue to optimize them for better results.

Setting Up an Ad Campaign on Twitter

  • The process itself is similar to that of running a Facebook ad, but if you’re totally new to social ads we’ve got you covered. Any ad campaigns you create will ultimately be tied to a single account, so it’s preferable to use a brand account versus a personal one.
  • Don’t panic. Each of these outlined objectives is just goals of promoting a specific tweet. Your selected objective decides how your tweet’s performance will be measured and how the pricing of your ad is determined.
  • The choice is up to you in terms of what you want to pay for, but each of these options centers around the same goal: promoting your tweet.
  • From here you choose which tweet you want to promote. Bear in mind that unlike other platforms where you might actually build a specific ad, you’re simply using a tweet. You have the option of using an existing tweet to promote or crafting a new one.

Tips for Run a Successful Twitter Campaign

  1. Decide on a time
    There is no panacea here. Your optimum day and time will vary greatly depending on your audience. Twitter’s audiences analytics provides a rudimentary insight into when your followers are most active, but consider tweeting a poll to discover what times work best for them.
  2. Don’t be afraid to have fun
    Twitter chats are the perfect forum to establish a brand personality. Don’t be too crass, but equally, don’t be afraid to post a meme or gif here or there. If it’s relevant, it’ll do no harm. There’s nothing worse than a lifeless chat, loaded with clichéd, corporate jargon.
  3. Know when to stop
    Social media is an effective way to get more customers and make more sales but this is not always the case for all businesses in all niches. There are cases where social media is not the right medium to reach new customers and it may be better to stop your campaigns instead of throwing your money without a return.
  4. Define your customer profile
    In order to effectively make use of Twitter’s many targeting options, you first need to have a clear picture of the kind of person that you want to reach. This will allow you craft a tightly-focused content strategy (the material that you tweet) when you come to putting together your campaign.
  5. Manage Expectations
    The Sysomos data shows that only 6% of all Tweets are ever retweeted. Don’t expect everything you send on Twitter to go crazy with RTs. People aren’t lying around hoping you’ll send them your 120-character masterpiece to complete their day. Sometimes, a tweet you think will be popular isn’t. Other times, a tweet unexpectedly catches fire.

Respond to Feedback

  • Positive feedback offers your brand a chance to turn casual fans and admirers into full-blown fanatics, or brand evangelists. These superfans aren’t simply sharing your latest Tweet. They’re actively touting your organization both online and off and advocating for you, sending new business your way.
  • “This is a great chance to support your position and gain respect by communicating it respectfully. You never want to leave negative feedback out there that makes a good point”

Conclusion

  • Twitter Ads presents a new way to reach and understand your customers on social networks. If you’ve never marketed yourself on Twitter before, you’ll need to learn how the platform works. That includes learning how to write engaging tweets that draw attention.
  • It’s time to embark on a well-run, well-monitored Twitter ad campaign. With this ebook in hand, get ready to create successful Twitter campaigns and get the most bang for your buck with your advertising budget.

Social Media as a Business

Social media marketing is a powerful way for businesses of all sizes to reach prospects and customers.Businesses will have to become adept at following these trends if they want to stay in the game.Great marketing on social media can bring remarkable success to your business, creating devoted brand advocates and even driving leads and sales.

Why Use Social Sites for business?

    • Social sites were once mostly just for fun, but not anymore.
    • Social Sites is now a critical part of the way people in most walks of life communicate and a key part of how work gets done — from corporations to government.
    • Reflecting how important social media can be, the Department of Homeland Security is collecting social sites profiles of potential immigrants as part of its evaluation process.

Social sites allow you to do at least four important things:

  • Discover new ideas and trends.
  • Connect with existing and new audiences in deeper ways
  • Bring attention and traffic to your work.
  • Build, craft and enhance your brand.

The Importance of Social Media for A Business

  • Social media has changed the world. Along with the web and mobile, social media has changed how we communicate. More than that, it has changed how we behave and that in turn is changing the world of business. Today every organization needs to make social media a part of their business strategy.

Summing Up Social Network for Business

  • The purpose of this article was to offer an overview of social media, benefits for business and companies to start getting involved, and a small primer to get you started.  Hopefully, you can benefit from some of the things mentioned.

Social Media Today

  • Social media today consists of thousands of social media platforms, all serving the same – but slightly different purpose. Of course, some social media platforms are more popular than others, but even the smaller ones get used by a portion of the population because each one caters to a very different type of person.
  • Social Media Today is an independent, online community for professionals in PR, marketing, advertising, or any other discipline where a thorough understanding of social media is mission-critical.
  • Every day, we provide insight and host lively debate about the tools, platforms, companies, and personalities that are revolutionizing the way we consume information. All of our content is contributed by our members and curated by our editorial staff.

 

The Future of Networking

  • Although it is impossible to know what the future of social media holds, it is clear that it will continue. Humans are social animals and the more able to communicate with each other on the level that each person likes best, the more prevalent social media will become. With new and exciting technologies just around the corner, social media will be interesting to see in the coming decades.
  • Here is a final one for those who want to take a deeper peek into the future looking back at some ideas going explained in a book that’s the oldest in the list of books I already mentioned.

Expand your business with Social Sites Marketing

Start winning social sites marketing today! Take advantage of our social sites marketing tool to:

  • Manage your brand and increase product awareness.
  • Get a complete and comprehensive view of your network activity.
  • Ensure posts look exactly how you want them to, thanks to a live preview feature.
  • Automate a continuous stream of posts to publish at various intervals to stay current and have an active presence.
  • Measure the effectiveness of your social efforts with performance tracking.
  • Increase ROI using enhanced ad targeting.
  • Understand your social data and measure the performance of your campaigns with advanced data analytics.
  • Spread the word about relevant offers through the greater reach of your campaign and benefit simultaneously from high return rates.
  • Compare your performance to that of your competitors.

 

Marketing Management

Definition

  • Marketing managers use a wide range of marketing techniques and concepts and think creatively, devising new ways of communicating with established and potential customers.
  • Marketing is the process of satisfying the needs and wants of the consumers. Management of marketing activities is Marketing Management.

What is about Marketing Manager?

  • A marketing manager is someone who manages the marketing of a business or product. They can be responsible for several services or products, or be in charge of a single product.
  • A marketing manager needs to have an outgoing, gregarious, and spontaneous nature. In concert with these traits, they need to be highly focused, detail-oriented, and very conscientious of meeting budget restraints and timelines.

What does a Marketing Manager do?

  • Planned images may include print or video advertisements, public speaking engagements, endorsements, and printed literature.
  • Through carefully worded statements and advertisements, marketing managers soothe the public fear and outrage, ensuring that the company’s reputation survives such mishaps.
  • They will work with team members to determine the best and most creative ways to advertise the company’s products or services.

  • Marketing managers also determine the marketability of a new product or service. They test out the level of public interest for a new product or service.

  • Unplanned images can occur when one of the company’s representatives misspeaks in public, thus requiring immediate damage control, or when the company is attacked by an outside force such as when someone tampers with the company’s products after they leave production or a fault in the product that isn’t recognized until well after the product has been in circulation.

What is the workplace of a Marketing Manager like?

  • Product research, consumer purchasing trends, and new market analysis require both highly developed computer skills and strong interpersonal skills in order to determine a product’s viability.
  • Additionally, marketing managers travel to meet with prospective media outlets such as video production companies, print production companies, and public speaking venues, as appropriate.

Responsibilities for Marketing Manager

  • Marketing activities are the activities which determine the success or failure of an enterprise. The marketing manager is the person responsible for overseeing the allocation of resources to marketing activities.
  • A manager needs to have a friendly, social and spontaneous nature. In accord with these attributes, he needs to be highly focused, detail-oriented and very scrupulous of meeting budget restraints and timelines.

Some of the responsibilities of marketing manager are as follows:

  1. Maintain customer relationships for future purchases
  2. Act as the key liaison between product development and buyers
  3. Cultivate programs that ensure products sell in-store
  4. Act as the key liaison between product development and buyers

Skills and personal qualities

A marketing manager should:

    • work well in a team and with a wide range of people
    • Loyalty
    • Know Their Audience
    • Search engine marketing
    • The Drive to Team Play
    • Converse with technology
    • Passion
    • Focus on Relationships
    • Business Insight
    • Courageous
    • think creatively
    • have a good business awareness

Stopping Point

  • We should have a broad knowledge of how consumers and business respond towards our marketing programs.
  • Marketing in a destination management is a way to created and maintained profitable customers, stakeholder’s satisfaction, and high-quality employee performance.
  • Customer satisfaction leading to profit is the central goals of tourism, planning, and marketing.
  • A marketing strategy is something that constantly evolves, adapting to changing market conditions. Within Enterprise, the outcomes from its many different types of business are constantly reviewed and evaluated.
  • Judgments are then fed into the decision making process. This enabled new strategies to be developed to improve operations.

 

Outstanding TweetBee

Abstract

  • It defines the social networking tool and then examines its potential for use in occupational therapy education, by students and within research.
  • The opinion piece raises critical issues that the profession must address in relation to the responsible use of Twitter but strongly advocates it as a form of social media that needs to be better understood and utilized by educators, researchers, and practitioners within occupational therapy.

How to be successful on Twitter

  • Start by writing a Twitter mission statement on your profile that addresses who the account is for and what value it delivers. Whenever you are deciding what to tweet, see if it fits your mission. The other great thing about a mission statement, Laura adds, is that it lets others simply articulate what your account is about, who should follow it and why.

3 Ways to Improve Twitter Performance

1: Reduce Ad Costs With Bidding Options

  • To change your bid type when creating a new ad, scroll to the Set Your Budget section and click Show Advanced Options. This reveals a drop-down menu, allowing you to select a bid. You’ll see options for maximum and target bidding.

2: Refine Targeting With Audience Insights

  • To start, open Twitter Analytics and click the Audiences tab at the top of the page. From here, you can toggle between groups of users, ranging from your followers to profiles you’ve reached organically. You can also navigate the sub-tabs to see information about audience interests, languages, buying habits, and more.

3: Target the Followers of Influencers

  • When you target audiences based on relevant influencers, you can earn high click and engagement rates, as well as collect opt-ins and other leads.
  • Once you set your ad’s initial criteria, find the Add Followers button under the additional targeting option. You can enter the names of popular users in your niche and serve the ad to their followers and similar accounts.

What Is Live-Tweeting?

  • Live-tweeting is about sharing what people are saying at an event, as it unfolds. It’s very different from regular, everyday tweeting.
  • Just like tweetchats, live-tweeting requires participants to be focused on the event hashtag. So anything you tweet during this time has the potential to get attention and make an impact.

TIPS FOR LIVE-TWEETING

PREPARATION

  • If you’re speaking at the event, start tweeting about it as early as you can and reminding your audience where they can find you. As you get closer to the event, send out frequent reminders and engage with those connecting with you on Twitter who are requesting information.
  • Networking never sleeps. Yes, that’s corny, but it’s also true and Twitter sleeps for no one. If you’re a speaker, engage with your audience.

NOW, IT’S TIME TO LIVE TWEET

  • When live tweeting, use your own voice, of course, and be yourself. But if this is your first time live-tweeting something, the trickiest part can be capturing the voice of wherever you are.
  • Have fun, and be mindful of the event’s audience. You’ve done great so far – I’m proud of you.

THE FOLLOW UP

  • As a participant, speakers will have an email or some way to contact them that they (a) gave out during the event or (b) is located in their Twitter bio. If a speaker doesn’t have either of these, just tweet at them how much you enjoyed their presentation and you’d like to find a way to get in touch.
  • Finally, like with anything in life: follow up. Post follow-up tweets after the eventthank the speakers, or if you are a speaker yourself: (a) thank your fellow speakers and (b) thank anyone who tweeted at you during the event, and (c) inform your audience of where they can find you next.

Retweet

  • A retweet is when someone republishes or forwards a post to their own Twitter followers. Retweets are typically credited to their original authors, incentivizing users to create shareable content that expands their Twitter footprint.
  • You can find content worth retweeting in your Mentions, Lists, and Search streams.

Summary

  • That’s not to say it can’t be done, but as bloggers, we only have a finite amount of time to spend on certain tasks so we need to focus on using the right tools for the job at hand.
  • I have found that these tools are better at monitoring my own influence within particular verticals, rather than finding other influencers.

Conclusion

  • The latter proves to be a more influential network in driving Twitter usage since users with many actual friends tend to post more updates than users with few actual friends. On the other hand, users with many followers or followees post updates more infrequently than those with few followers or followers.
  • When you can engage, analyze, monitor, and schedule tweets for multiple accounts from one place, you’ll be more productive.This view should be tempered by our findings that a link between any two people does not necessarily imply an interaction between them.

Social Media Marketing

Definition

  • The promotion of products or brands via one or more forms of electronic media. Social Media marketing extends beyond internet marketing to include channels that do not require the use of the internet.
  • Social connections may also impact the relevancy of some search results.
  • Many people also perform searches on social media sites to find social media content.
  • Social connections may also impact the relevancy of some search results, either within a social media network or at a ‘mainstream’ search engine.
  • Many businesses don’t have time to execute their own social media strategy, so they rely on a social media agency for well-managed web marketing service.

Importance of Social Media

  1. Increase brand awareness
    One of the main benefits of social media marketing is the easiest to recognize: Social media is an excellent way to introduce people to a brand.
  2. Legitimize a brand
    When Internet consumers discover a business or retailer they want to use but know little about, they often check their social media page.
  3. Increase sales
    Marketers can also use promoted content and advertisements to sell products to target audiences who haven’t become fans of a brand yet.
  4. Improve customer service
    People want to be assured that if they have a problem, they can easily find help.
  5. Distribute content
    Social media marketing can affect the bottom line of a business by increasing sales. All of these points and data show that social media marketing is a huge benefit for business owners.


    Key Social Networking services

Different types of social media are good for different marketing activities. The key social media services are:

  • Twitter– a ‘micro-blogging’ service that allows you to send and receive short messages from customers and potential customers
  • blogs– internet sites that contain a series of entries or ‘posts’ about topics of interest to the author, much like an online ‘diary’
  • Facebook – a social networking site that allows you to have conversations with customers, post photos, and videos, promote special offers, and more
  • location-based marketing sites– websites that deliver targeted marketing messages to customers in particular locations, through mobile devices such as smartphones and tablets
  • YouTube– an online video-hosting service that lets people share their videos
  • online photo-sharing services – websites that allow users to store, organize and share their photo collections
  • coupon sites– websites that offer discount coupons for goods, services, and events
  • customer review sites – websites that feature customer reviews of goods and services.

Risks of using Social Media Marketing

Of course, marketing through social media also has its risks. These include:

  • wasted time and money for little or no tangible return
  • the rapid spread of the wrong kind of information about your business (e.g. incorrect information accidentally posted by you, negative reviews posted by others)
  • legal problems if you don’t follow privacy legislation and the laws regarding spam, copyright, and other online issues.

Advantages of using Social Sites marketing 

Social media marketing has many advantages:

  • free or low-cost – many forms of social media are free for business, and paid options are usually low-cost
  • easy – you don’t need high-level skills or computer equipment to participate in social media.
  • ability to target particular groups – many forms of social media  allow businesses to target specific groups, often in particular locations
  • personal – social media allow you to communicate on a personal basis with individual customers and groups
  • fast – you can quickly distribute information to many people
  • broad reach – social media can reach millions of people all around the world

Disadvantages of using Social Sites marketing

  • Minimizing Information-When you minimize the information you post on social media, you risk deleting crucial details that might entice job seekers.
  • Security Issues – Now a day’s security agencies have access to people personal accounts.
  • Contacting Candidates-  Some job seekers unnecessary information to potential employers and end up tightening privacy settings.
  • Local Businesses and Distant Fans- when customers and clients are not around businesses and accurately provide data through using the service.
  • Increasing Visibility- Employers have to do more to catch the attention of Internet users who are focused on chatting with friends and family.

Conclusion

  • Social media can affect a person self-esteem negatively if a person becomes too reliant on the content they get from it.
  • People need to limit their time on social networking sites.
  • Strong effects social media can have on our feelings and realize that social media isn’t everything.

 

How often to post in social media

  • We’ve collected the social media theories of several leaders and experts in the field about how often you should post.
  • However, if you are posting too often, you will become a complete nuisance and they will dread seeing your posts overcrowding their feed.
  • The frequency with which your content is posted and the time of day that it goes “live” can make or break your business’s social media marketing success.

Tips for how often to share content on social media

Blogs: 6-8 posts per month

  • Companies that increase their blogging frequency to 6-8 times per month may double their leads.
  • Best blogging frequency is 6-8 times per month
  • Best publishing days for corporate blogs are Mondays, Wednesdays, and Fridays, with an interaction peak on Wednesdays

The Ideal Twitter Strategy

  • Many small businesses don’t need to have a huge twitter following, so to maximize engagement per tweet, you can send between one to five per day.
  • Some research suggests that engagement will start to drop off after the third daily tweet.
  • Takeaway: For most small businesses, three tweets per day is an attainable goal. If there’s a lot to talk about, feel free to bump that up to five. If you’re busy, it’s okay to have a cheat day and send out only one tweet. Want to tweet more? Have at it.

Conclusion: Focus on Quality and Experiment

  • Facebook – Once per day is optimal. Big pages can post multiple times per day.
  • Twitter – Three to five times a day. More often if you want.
  • Linkedin – Once per business day.
  • Google+ – Once per day. Remember this is often more for SEO
  • Instagram – Once per day

Different forms of social media have different demands

  • It can also depend on your target market. If you’re marketing to younger people, you might need to post more often, as they generally follow more people and businesses.
  • Otherwise, you can get lost in the feed. The social media you prefer may impact on your ideal posting frequency.

Tips for posting regularly to social media

  • Come up with different options – images, videos, recipes, outside shares, testimonials, blog post links, questions, there’s so much you could share!
  • Schedule a couple of posts per week, in advance, so there’s always content even if you don’t have time to post anything that week
  • Pre-plan your content, so you know what you’ll be posting about
  • Figure out where most of your target audience is hanging out, and focus your energy there. For most, that’s Facebook. If you target corporates, go LinkedIn. For younger audiences, try Instagram and SnapChat.
  • Save funny images related to your biz – everyone loves a good health meme!

When’s the Best Time to Post on Twitter?

Post on Twitter whenever is convenient for you. Your focus should be on content, not on the time of day.

  • The highest average click-through rates (CTR) occurs between Mondays and Thursdays, 1 pm and 3 pm, with no specific peak times. This would be the ideal time to post if your goal is to get people to click-through to your website or landing page.
  • You can also try posting early morning; as this is a time a lot of people will do a quick social media check-in before starting their day.
  • Banking on an exact time can be a waste of time as every business’s audience varies. But knowing all the possible times in the day can make publishing simpler.

How to get followers on Twitter fast without following them

When someone decides whether to follow you on Twitter, there’s always a moment’s glance at your follower count. Like most measures of popularity, a high number of Twitter followers tells people that you’re likable, influential and noteworthy.

What I am going to do is give you some solid tips for attracting one-way follows i.e. getting people to follow you without following them back.

Guest post on prominent blogs

  • I know this sounds like bull, but it really isn’t. The last 20 people I’ve followed have all been authors I’ve come across recently.
  • This is a slow and steady approach, but it can yield great results for many years into the future. Here are a few things to keep in mind though.
    • Most publications will want to see examples of your writing before accepting your submissions.
    • Use these articles when approaching editors and site owners.
    • Make sure you link your twitter profile in your author bio.

Tweets, chats, and events

  • Twitter chats are a great way to do this or tweeting interesting snippets from an event. Just tweeting AT people is spam and doesn’t add any value to their feed. This will get you blocked.
  • These days you may not be the only one tweeting from the event, but others may follow you to keep up with what’s happening.

Tips for Hosting a Super Successful Tweet Chat

  • Find Smaller Themes
  • Promote Your Event
  • Don’t Feed the Trolls
  • Invite People Personally

A Few Additional Twitter Strategies To Use To Get Real Twitter Followers Fast.

The business, the musician, the actor, or the television series that has the most fans or the most real followers win. So below are a few additional strategies to use to get real Twitter followers fast.

You will also get the opportunity to connect with other users and form deep connections that will be beneficial to you in a huge way.

  • Use Blogs To Promote Your Twitter Account When writing your own blog, embed your live Twitter feed to your blog’s website and make sure there is a Twitter follow button on your site.
  • Reply to Tweets Publicly Replying to a Tweet with a private direct message is extremely easy and can do wonders for growing your Twitter following.

 

Twitter how to increase followers

Grow Your Audience

  • Adding yourself is quick and easy and will have people connecting with you straight away.
  • People who enjoy writing are now able to convert that passion into dollars quickly, thanks to the Internet. More specifically, the game-changing innovation is known as blogging.

Smart ways to get Twitter followers

  • Tweet at the right time
    Start there and test different dates and times to find out what works best for you. When do you get the most likes, comments, and retweets? That’s your sweet spot.
  • Don’t be too promotional
    It can turn off potential new followers and annoy existing ones.
  • Be funny (if appropriate)
    Amusing tweets are among the most retweeted. But it’s hard to be funny and even harder to be consistently funny.
  • Live-tweet events
    This not only helps you engage with potential new followers at the event but also reach people who aren’t able to attend.
  • Just follow more people
    When following new users, be sure that they are relevant to your industry. If they are—and your Twitter account is full of posts that they will find valuable—then there’s a good chance they will follow you back.
  • Respond to all comments and @mentions
    However, for as much as I preach this, there are a variety of comments that you might receive and not all of them deserve the same type of response.
  • Promote your account with Twitter Ads
    With Promoted Accounts, your profile is displayed in the timelines of potential followers who match your target audience profile, as well as in the “Who to Follow” suggestions and search results.

Master the Arts of Tagging, Retweeting & Replying

  • Regularly engaging with other users via tagging, retweeting and replying immediately lets new followers that you’re human and gets more eyes on your brand.
  • Knowing the appropriate way to follow, reply to, and acknowledge others will ensure you don’t stick your foot in your mouth.
  • For starters, let’s say you’re replying to another brand’s tweet to try to get their attention. Writing out a detailed, thoughtful response will score you more potential followers than a brief one-word reply.

Does Twitter Provide Any SEO Benefits?

  • Now twitter marketing using Tweets will generate traffic through Google search results. This is good news for business owners who try to push traffic and sales up through local internet marketing.
  • Meeting New People using Twitter– On Facebook and LinkedIn you have to add people or connect with them before you can have any serious conversation with them.

Tips to Improve Your SEO using Twitter

  • Use keywords in tweets
  • Optimize your account information
  • Don’t just tweet links from your website
  • Make sure your tweets are re-tweetable
  • Add your Twitter handle to your website