Marketing Management

Definition

  • Marketing managers use a wide range of marketing techniques and concepts and think creatively, devising new ways of communicating with established and potential customers.
  • Marketing is the process of satisfying the needs and wants of the consumers. Management of marketing activities is Marketing Management.

What is about Marketing Manager?

  • A marketing manager is someone who manages the marketing of a business or product. They can be responsible for several services or products, or be in charge of a single product.
  • A marketing manager needs to have an outgoing, gregarious, and spontaneous nature. In concert with these traits, they need to be highly focused, detail-oriented, and very conscientious of meeting budget restraints and timelines.

What does a Marketing Manager do?

  • Planned images may include print or video advertisements, public speaking engagements, endorsements, and printed literature.
  • Through carefully worded statements and advertisements, marketing managers soothe the public fear and outrage, ensuring that the company’s reputation survives such mishaps.
  • They will work with team members to determine the best and most creative ways to advertise the company’s products or services.

  • Marketing managers also determine the marketability of a new product or service. They test out the level of public interest for a new product or service.

  • Unplanned images can occur when one of the company’s representatives misspeaks in public, thus requiring immediate damage control, or when the company is attacked by an outside force such as when someone tampers with the company’s products after they leave production or a fault in the product that isn’t recognized until well after the product has been in circulation.

What is the workplace of a Marketing Manager like?

  • Product research, consumer purchasing trends, and new market analysis require both highly developed computer skills and strong interpersonal skills in order to determine a product’s viability.
  • Additionally, marketing managers travel to meet with prospective media outlets such as video production companies, print production companies, and public speaking venues, as appropriate.

Responsibilities for Marketing Manager

  • Marketing activities are the activities which determine the success or failure of an enterprise. The marketing manager is the person responsible for overseeing the allocation of resources to marketing activities.
  • A manager needs to have a friendly, social and spontaneous nature. In accord with these attributes, he needs to be highly focused, detail-oriented and very scrupulous of meeting budget restraints and timelines.

Some of the responsibilities of marketing manager are as follows:

  1. Maintain customer relationships for future purchases
  2. Act as the key liaison between product development and buyers
  3. Cultivate programs that ensure products sell in-store
  4. Act as the key liaison between product development and buyers

Skills and personal qualities

A marketing manager should:

    • work well in a team and with a wide range of people
    • Loyalty
    • Know Their Audience
    • Search engine marketing
    • The Drive to Team Play
    • Converse with technology
    • Passion
    • Focus on Relationships
    • Business Insight
    • Courageous
    • think creatively
    • have a good business awareness

Stopping Point

  • We should have a broad knowledge of how consumers and business respond towards our marketing programs.
  • Marketing in a destination management is a way to created and maintained profitable customers, stakeholder’s satisfaction, and high-quality employee performance.
  • Customer satisfaction leading to profit is the central goals of tourism, planning, and marketing.
  • A marketing strategy is something that constantly evolves, adapting to changing market conditions. Within Enterprise, the outcomes from its many different types of business are constantly reviewed and evaluated.
  • Judgments are then fed into the decision making process. This enabled new strategies to be developed to improve operations.

 

Outstanding TweetBee

Abstract

  • It defines the social networking tool and then examines its potential for use in occupational therapy education, by students and within research.
  • The opinion piece raises critical issues that the profession must address in relation to the responsible use of Twitter but strongly advocates it as a form of social media that needs to be better understood and utilized by educators, researchers, and practitioners within occupational therapy.

How to be successful on Twitter

  • Start by writing a Twitter mission statement on your profile that addresses who the account is for and what value it delivers. Whenever you are deciding what to tweet, see if it fits your mission. The other great thing about a mission statement, Laura adds, is that it lets others simply articulate what your account is about, who should follow it and why.

3 Ways to Improve Twitter Performance

1: Reduce Ad Costs With Bidding Options

  • To change your bid type when creating a new ad, scroll to the Set Your Budget section and click Show Advanced Options. This reveals a drop-down menu, allowing you to select a bid. You’ll see options for maximum and target bidding.

2: Refine Targeting With Audience Insights

  • To start, open Twitter Analytics and click the Audiences tab at the top of the page. From here, you can toggle between groups of users, ranging from your followers to profiles you’ve reached organically. You can also navigate the sub-tabs to see information about audience interests, languages, buying habits, and more.

3: Target the Followers of Influencers

  • When you target audiences based on relevant influencers, you can earn high click and engagement rates, as well as collect opt-ins and other leads.
  • Once you set your ad’s initial criteria, find the Add Followers button under the additional targeting option. You can enter the names of popular users in your niche and serve the ad to their followers and similar accounts.

What Is Live-Tweeting?

  • Live-tweeting is about sharing what people are saying at an event, as it unfolds. It’s very different from regular, everyday tweeting.
  • Just like tweetchats, live-tweeting requires participants to be focused on the event hashtag. So anything you tweet during this time has the potential to get attention and make an impact.

TIPS FOR LIVE-TWEETING

PREPARATION

  • If you’re speaking at the event, start tweeting about it as early as you can and reminding your audience where they can find you. As you get closer to the event, send out frequent reminders and engage with those connecting with you on Twitter who are requesting information.
  • Networking never sleeps. Yes, that’s corny, but it’s also true and Twitter sleeps for no one. If you’re a speaker, engage with your audience.

NOW, IT’S TIME TO LIVE TWEET

  • When live tweeting, use your own voice, of course, and be yourself. But if this is your first time live-tweeting something, the trickiest part can be capturing the voice of wherever you are.
  • Have fun, and be mindful of the event’s audience. You’ve done great so far – I’m proud of you.

THE FOLLOW UP

  • As a participant, speakers will have an email or some way to contact them that they (a) gave out during the event or (b) is located in their Twitter bio. If a speaker doesn’t have either of these, just tweet at them how much you enjoyed their presentation and you’d like to find a way to get in touch.
  • Finally, like with anything in life: follow up. Post follow-up tweets after the eventthank the speakers, or if you are a speaker yourself: (a) thank your fellow speakers and (b) thank anyone who tweeted at you during the event, and (c) inform your audience of where they can find you next.

Retweet

  • A retweet is when someone republishes or forwards a post to their own Twitter followers. Retweets are typically credited to their original authors, incentivizing users to create shareable content that expands their Twitter footprint.
  • You can find content worth retweeting in your Mentions, Lists, and Search streams.

Summary

  • That’s not to say it can’t be done, but as bloggers, we only have a finite amount of time to spend on certain tasks so we need to focus on using the right tools for the job at hand.
  • I have found that these tools are better at monitoring my own influence within particular verticals, rather than finding other influencers.

Conclusion

  • The latter proves to be a more influential network in driving Twitter usage since users with many actual friends tend to post more updates than users with few actual friends. On the other hand, users with many followers or followees post updates more infrequently than those with few followers or followers.
  • When you can engage, analyze, monitor, and schedule tweets for multiple accounts from one place, you’ll be more productive.This view should be tempered by our findings that a link between any two people does not necessarily imply an interaction between them.

Social Media Marketing

Definition

  • The promotion of products or brands via one or more forms of electronic media. Social Media marketing extends beyond internet marketing to include channels that do not require the use of the internet.
  • Social connections may also impact the relevancy of some search results.
  • Many people also perform searches on social media sites to find social media content.
  • Social connections may also impact the relevancy of some search results, either within a social media network or at a ‘mainstream’ search engine.
  • Many businesses don’t have time to execute their own social media strategy, so they rely on a social media agency for well-managed web marketing service.

Importance of Social Media

  1. Increase brand awareness
    One of the main benefits of social media marketing is the easiest to recognize: Social media is an excellent way to introduce people to a brand.
  2. Legitimize a brand
    When Internet consumers discover a business or retailer they want to use but know little about, they often check their social media page.
  3. Increase sales
    Marketers can also use promoted content and advertisements to sell products to target audiences who haven’t become fans of a brand yet.
  4. Improve customer service
    People want to be assured that if they have a problem, they can easily find help.
  5. Distribute content
    Social media marketing can affect the bottom line of a business by increasing sales. All of these points and data show that social media marketing is a huge benefit for business owners.


    Key Social Networking services

Different types of social media are good for different marketing activities. The key social media services are:

  • Twitter– a ‘micro-blogging’ service that allows you to send and receive short messages from customers and potential customers
  • blogs– internet sites that contain a series of entries or ‘posts’ about topics of interest to the author, much like an online ‘diary’
  • Facebook – a social networking site that allows you to have conversations with customers, post photos, and videos, promote special offers, and more
  • location-based marketing sites– websites that deliver targeted marketing messages to customers in particular locations, through mobile devices such as smartphones and tablets
  • YouTube– an online video-hosting service that lets people share their videos
  • online photo-sharing services – websites that allow users to store, organize and share their photo collections
  • coupon sites– websites that offer discount coupons for goods, services, and events
  • customer review sites – websites that feature customer reviews of goods and services.

Risks of using Social Media Marketing

Of course, marketing through social media also has its risks. These include:

  • wasted time and money for little or no tangible return
  • the rapid spread of the wrong kind of information about your business (e.g. incorrect information accidentally posted by you, negative reviews posted by others)
  • legal problems if you don’t follow privacy legislation and the laws regarding spam, copyright, and other online issues.

Advantages of using Social Sites marketing 

Social media marketing has many advantages:

  • free or low-cost – many forms of social media are free for business, and paid options are usually low-cost
  • easy – you don’t need high-level skills or computer equipment to participate in social media.
  • ability to target particular groups – many forms of social media  allow businesses to target specific groups, often in particular locations
  • personal – social media allow you to communicate on a personal basis with individual customers and groups
  • fast – you can quickly distribute information to many people
  • broad reach – social media can reach millions of people all around the world

Disadvantages of using Social Sites marketing

  • Minimizing Information-When you minimize the information you post on social media, you risk deleting crucial details that might entice job seekers.
  • Security Issues – Now a day’s security agencies have access to people personal accounts.
  • Contacting Candidates-  Some job seekers unnecessary information to potential employers and end up tightening privacy settings.
  • Local Businesses and Distant Fans- when customers and clients are not around businesses and accurately provide data through using the service.
  • Increasing Visibility- Employers have to do more to catch the attention of Internet users who are focused on chatting with friends and family.

Conclusion

  • Social media can affect a person self-esteem negatively if a person becomes too reliant on the content they get from it.
  • People need to limit their time on social networking sites.
  • Strong effects social media can have on our feelings and realize that social media isn’t everything.

 

How often to post in social media

  • We’ve collected the social media theories of several leaders and experts in the field about how often you should post.
  • However, if you are posting too often, you will become a complete nuisance and they will dread seeing your posts overcrowding their feed.
  • The frequency with which your content is posted and the time of day that it goes “live” can make or break your business’s social media marketing success.

Tips for how often to share content on social media

Blogs: 6-8 posts per month

  • Companies that increase their blogging frequency to 6-8 times per month may double their leads.
  • Best blogging frequency is 6-8 times per month
  • Best publishing days for corporate blogs are Mondays, Wednesdays, and Fridays, with an interaction peak on Wednesdays

The Ideal Twitter Strategy

  • Many small businesses don’t need to have a huge twitter following, so to maximize engagement per tweet, you can send between one to five per day.
  • Some research suggests that engagement will start to drop off after the third daily tweet.
  • Takeaway: For most small businesses, three tweets per day is an attainable goal. If there’s a lot to talk about, feel free to bump that up to five. If you’re busy, it’s okay to have a cheat day and send out only one tweet. Want to tweet more? Have at it.

Conclusion: Focus on Quality and Experiment

  • Facebook – Once per day is optimal. Big pages can post multiple times per day.
  • Twitter – Three to five times a day. More often if you want.
  • Linkedin – Once per business day.
  • Google+ – Once per day. Remember this is often more for SEO
  • Instagram – Once per day

Different forms of social media have different demands

  • It can also depend on your target market. If you’re marketing to younger people, you might need to post more often, as they generally follow more people and businesses.
  • Otherwise, you can get lost in the feed. The social media you prefer may impact on your ideal posting frequency.

Tips for posting regularly to social media

  • Come up with different options – images, videos, recipes, outside shares, testimonials, blog post links, questions, there’s so much you could share!
  • Schedule a couple of posts per week, in advance, so there’s always content even if you don’t have time to post anything that week
  • Pre-plan your content, so you know what you’ll be posting about
  • Figure out where most of your target audience is hanging out, and focus your energy there. For most, that’s Facebook. If you target corporates, go LinkedIn. For younger audiences, try Instagram and SnapChat.
  • Save funny images related to your biz – everyone loves a good health meme!

When’s the Best Time to Post on Twitter?

Post on Twitter whenever is convenient for you. Your focus should be on content, not on the time of day.

  • The highest average click-through rates (CTR) occurs between Mondays and Thursdays, 1 pm and 3 pm, with no specific peak times. This would be the ideal time to post if your goal is to get people to click-through to your website or landing page.
  • You can also try posting early morning; as this is a time a lot of people will do a quick social media check-in before starting their day.
  • Banking on an exact time can be a waste of time as every business’s audience varies. But knowing all the possible times in the day can make publishing simpler.